Leave brass in the band, where it belongs. AVA Violet Bright Shampoo and Conditioner includes purple pigments to tone down even the most stubborn brassiness.

Violet Bright Shampoo

Tone down the yellow and boost the cool with this protective formula for all hair types. Sulfate and paraben free, this shampoo:

Eliminates brassiness while evening overall tone
Encourages a smooth surface and brilliant shine
Adds elasticity by reducing split ends, frizz and fly-aways

A lightweight, nourishing shampoo that boosts cool tones in all hair tones. Ava violet bright Shampoo uses intense purple pigments to counter even the most stubborn brassiness. Formulated with Argan Oil, Ava violet bright Shampoo protects hair’s elasticity to reduce breakage and frizz for healthy, shiny locks.

Apply shampoo to wet hair and massage into scalp until a rich lather forms. Rinse with warm water and repeat. Follow with Ava violet bright Conditioner. For best results, use with Ava styling products.

WATER (AQUA), SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM ALPHA OLEFIN SULFONATE, SODIUM CHLORIDE, GLYCERIN, ARGANIA SPINOSA (ARGAN) KERNEL OIL, DISODIUM COCOAMPHODIACETATE, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, COCAMIDOPROPYL DIMETHYLAMINE, SODIUM SULFATE, PHENOXYETHANOL, DIMETHYLAMINOPROPYLAMINE, FRAGRANCE (PARFUM), AMYL CINNAMIC ALDEHYDE, BENZYL SALICYLATE, LILIAL, LINALOOL, ACID VIOLET 43 (CI 60730)

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