About Us


Richness defined.


Introducing AVA Haircare. Created with nature in mind, this color-safe line is designed to protect and perfect strands with argan-infused formulas. All AVA products are vegan, cruelty-free and formulated without parabens or sulfates making it perfect for all hair types.

Biodegradable formulas • Recyclable packaging • Vegan • Not tested on animal

Free of sulfate, salt, gluten, parabens, phthalates, carcinogens, PABA, MEA, DEA   

Why Argan?

Argan oil is produced from the fruit kernels of the Argania Spinosa, or Argan Tree. The tree grows in Morocco in the driest parts of the Sahara Desert. For centuries, those living in this harsh climate have used argan to protect and nourish both skin and hair, cracking the nuts by hand and cold-pressing to extract the oil. Argan oil is rich in vitamin E, omega fatty acids and squalene, a lipid produced by skin cells. This makes the oil a multitasking miracle worker that conditions, tames frizz and helps heal and protect against future damage.

Why AVA?

When we created AVA, we didn't want to simply sell argan oil. We wanted to perfect it.
We didn't make argan oil, we just made it better.


Where is it safe to buy AVA?

Genuine AVA HAIRCARE products are sold exclusively in Planet Beauty salons, www.planetbeauty.com and Amazon.

if you wish to report any Unauthorized distributors, salons selling AVA Haircare please contact us